Johan Sho Villalba

Designer, Builder & Community Leader

Never stop learning

Who I am

Hi, my name is Johan but you can call me Sho. I'm from Bogotá, Colombia (not Columbia), but I currently live in Cali—the world's salsa capital. I'm a designer by profession and have been working in digital products from a UX perspective for over 10 years. After all these years, I realize my career should've been in software development. I'm currently transitioning into Design Engineering.

For the past two years, I've been intensively exploring AI-powered tools, and when I discovered Cursor, there was no turning back. I'm passionate about design and technology, using Cursor for my personal projects and teaching my students how to get the most out of it. I've led UX communities across Latin America with 35,000+ followers, and now I have the great honor and responsibility of leading the Cursor community in Cali. This city has tremendous entrepreneurship and incredible professionals, and I know this community will benefit their growth and position Cali as a tech hub in Colombia.

At MercadoLibre, I'm part of the core team leading the Andes Design System, serving 1,000+ designers and developers across 18+ countries. But beyond corporate work, I'm deeply committed to education. For over five years, I've taught courses at different academies. Currently, I run my own education project where I've trained over 600 designers across Latin America in design systems and AI.

What drives me

I believe technology should democratize creation, not gatekeep it. Design systems aren't just component libraries—they're cultural artifacts that shape how teams collaborate and scale. Communities aren't networks—they're ecosystems where knowledge compounds and lifts entire regions. AI isn't replacing human creativity—it's amplifying our ability to turn ideas into reality. And education isn't about certifications—it's about multiplying impact through every person you empower. I've spent a decade building these beliefs into practice: leading design systems that serve thousands, growing communities that connect tens of thousands, teaching hundreds of designers, and now exploring how AI-powered development can unlock the builder in everyone. This isn't about following trends. It's about building infrastructure—technical, educational, and community—that enables others to build the future.

Professional Journey

Senior UX Designer | MercadoLibre | August 2020 - Present

Core team member of Andes Design System, working daily so thousands of designers and developers across Latin America can build better products, faster.

  • Lead component definition, design, and documentation used in millions of daily transactions
  • Drive design system adoption, reducing design debt and improving consistency across the platform
  • Manage end-to-end projects while establishing standards that other teams can follow
  • Recognized as "Knowledge Multiplier" for driving design methodologies and internal training

Cursor Community Leader | Cali, Colombia | 2024 - Present

Leading the Cursor community in Cali with the mission to position this city as a tech hub in Colombia. Teaching professionals and students how to leverage AI-powered development tools and building a space where builders can learn, share, and grow together.

  • Organize workshops, meetups, and knowledge-sharing sessions for the local tech community
  • Bridge the gap between design and development through AI-powered tools
  • Create content and strategies about AI-first product development
  • Foster a community that benefits professional growth and positions Cali as a technology leader
Community

UX Latam Community

Founder & Leader

Built Latin America's largest UX community with 35,000+ followers.

2019 - 2022
Education

Interface School

Design Systems Professor

Teaching DS fundamentals to professionals across Latin America.

2023 - Present
Education

Colectivo23 × IDEO

Design Practitioner

Workshops in user-centered design with IDEO partnership.

2023
Mentorship

Google for Startups EU

UX Mentor

Strategic UX guidance and Sprint methodology for European startups.

2019 - 2020
Education

Crehana

Lean UX Professor

Online courses on Lean UX and rapid prototyping.

2019 - 2023
Startup

Huggo App

Founder

Pet care e-commerce. 10% inspiration, 90% perseverance.

2020 - 2022
Community

Friends of Figma

Community Advocate

Promoting Figma adoption in Bogotá's design community.

2019 - 2021
Corporate

AB InBev

UX Specialist & PM

Digital transformation across Colombia, Peru, and Ecuador.

2018
Origins

Early Years

QOOIN & G12 Media

Where it all began.

2013 - 2016

Let's connect

If you're interested in talking about Design Systems, product leadership, community building, or just want to share ideas about how AI is transforming our industry, I'd love to connect.

Always open to collaborations, mentorship, and meeting people passionate about creating products that impact lives.